Monday, 6 June 2016

Indian PM Inaugurates Friendship Dam in Afghanistan

Indian Prime Minister Narendra Modi inaugurated a dam in Afghanistan's western Herat province Saturday that had been 40 years in the making due to war and upheaval in the country.

The Salma Dam, referred to as the Afghanistan India Friendship Dam by both countries, is built with $300 million of Indian money. Afghan President Ashraf Ghani’s office tweeted warm messages for Modi as he landed in Herat. “Most welcome to my dearest friend, @narendramodi to his second home AFG. Look forward to a great conversation,” Ghani’s tweet said.

The dam is one of 200 projects completed by India in Afghanistan, with more expected in future. “I want to give the good news to my people that ‘#AFG-#India #FriendshipDam’ is prologue to construction of many dams,” one of President Ghani’s tweets read. 

For more information at

Monday, 30 May 2016

The premium destination for first-of-its kind residential abodes

Ild GSR Drive is an imminent residential development by the well-known realty brand International Land Developers. This forthcoming grand project is emerging to be the 1st excellent address of South Gurgaon, located in Sector 36. The project gets its inspiration from the large open spaces of Central Park in New York and Hyde Park in London and is based around the trademark concept of "living around huge parkland", at the foothills of Aravalli. Ild GSR Drive is a wonder meticulously planned, created and conceived by the reputed architect, Hafeez Contractor.

The awe-inspiring expansion of ILD GSR Drive, Gurgaon is located in the prime sector 36 of Gurgaon Sohna Road, and is the first sector of Sohna from Gurgaon. The location is well connected to NH-8 via Rajiv Chowk, NH-2 via Palwal- Sohna Road through NH-13, is 10 minutes distance to Golf Course Extension Road and ILD Trade center and provides flawless connectivity to KMP Expressway. It even houses many top 5-star resorts, SEZ’s entertainment hubs, reputed MNC’s and educational institutes. Smooth access to neighboring roads and highways makes it a favorite destination for easy and convenient travelling.
The signature homes at GSR Drive offer 3 bhk Flats in Gurgaon by ILD have a planned residential development spread over 25 acres of land area having 8 high rise towers and 16 acres of lush green spaces with palm tree plantations. The attractive feature of these towers is that they are 4 sides open allowing for lovely outside views and maximum privacy. The project offers skillfully designed super spacious 2,3 BHK configuration sets of varying sizes ranging from 985 - 1335 Sqft. areas. The campus in the foothills of the Aravalli’s offers lavish accommodations and grand living options which give a true community feeling. The kid’s friendly complex is completely vehicle free and pedestrian favored and has maximum space between the towers.

The comforts and facilities offered at ILD GSR Drive, South Gurgaon opens its doors for a premium lifestyle by motivating life and making it worthwhile and thrilling. A 60 feet wide water fountain set at the entrance, huge central green spaces and fresh flow of free and quality air help you to enjoy the nature in all types and form. Other facilities provided are an expansive club house, well equipped hi tech gym, beach side swimming pool, meditation center, yoga zone, indoor and outdoor sports facilities, unobstructed cycling zone and a series of thematic gardens and lawns. The gated community is fully secure with round the clock manned security and has 24x7 water and power supply. The project pampers its occupants by providing additional services like banks, hospitals, ATM etc. For additional commuter services, several means of public transports facilities are also available.

Key amenities are:
  1. 60ft wide fountain
  2. Kids play area
  3. Vehicle free pedestrian
  4. Cycling/jogging track
  5. Beach edge Swimming pool with luxurious pool deck
  6. Green park/ garden/ lawns
  7. Multiple courts/ hosts of sports facilities
  8. Approx. actual size football field
  9. Club house
  10. Valley of flowers
  11. Palm driveway
  12. Meditation zone/yoga space
ILD GSR Drive, Gurgaon offers luxury residences at amazing prices starting from Rs 42.84 Lacs – Rs 55.73 Lacs and are backed by easy and possession linked friendly payment plans.
Thus GSR Drive by ILD is a not to be missed investment opportunity that promises to give high returns in future. Come make a smart investment here and become the proud owner of a heavenly abode. For more information 

Tuesday, 22 March 2016

Google’s 200 Ranking Factors - The Complete List

You probably already know that Google uses about 200 ranking factors in their algorithm…
But what the heck are they?
Well today you’re in for a treat because I’ve put together a complete list.
Some are proven.
Some are controversial.
Others are SEO nerd speculation.
But they’re all here.
Bonus: Download a free checklist that will show you how to tap into the 10 most important Google ranking factors listed here.

Domain Factors

Domain Factors
1. Domain Age: In this video, Matt Cutts states that:

“The difference between a domain that’s six months old versus one year old is really not that big at all.”.

In other words, they do use domain age…but it’s not very important.
2. Keyword Appears in Top Level Domain: Doesn’t give the boost that it used to, but having your keyword in the domain still acts as a relevancy signal. After all, they still bold keywords that appear in a domain name.
3. Keyword As First Word in Domain: A domain that starts with their target keyword has an edge over sites that either don’t have the keyword in their domain or have the keyword in the middle or end of their domain.
4. Domain registration length: A Google patent states:

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain”.

5. Keyword in Subdomain Name: Moz’s 2011 panel agreed that a keyword appearing in the subdomain can boost rankings:
Subdomain Keyword6. Domain History: A site with volatile ownership (via whois) or several drops may tell Google to “reset” the site’s history, negating links pointing to the domain.
7. Exact Match Domain: EMDs may still give you an edge…if it’s a quality site. But if the EMD happens to be a low-quality site, it’s vulnerable to the EMD update:
EMD Twitte
8. Public vs. Private WhoIs: Private WhoIs information may be a sign of “something to hide”. Matt Cutts is quoted as stating at Pubcon 2006:

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual.  …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

9. Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.
10. Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) helps the site rank for that particular country…but limits the site’s ability to rank globally.

Page-Level Factors

Page Level
11. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content (besides the content of the page) and therefore sends a strong on-page SEO signal.
12. Title Tag Starts with Keyword: According to Moz data, title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag:
Title Tag Data
13. Keyword in Description Tag: Another relevancy signal. Not especially important now, but still makes a difference.
14. Keyword Appears in H1 Tag: H1 tags are a “second title tag” that sends another relevancy signal to Google, according to results from this correlation study:
h1 Ranking Study
15. Keyword is Most Frequently Used Phrase in Document: Having a keyword appear more than any other likely acts as a relevancy signal.
16. Content Length:  Content with more words can cover a wider breadth and are likely preferred to shorter superficial articles. SERPIQ found that content length correlated with SERP position: Content Length SEO
17. Keyword Density: Although not as important as it once was, keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt you.
18. Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words with more than one meaning (Apple the computer company vs. the fruit). The presence/absence of LSI probably also acts as a content quality signal.
19. LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between synonyms. May also act as a relevancy signal.
20. Page Loading Speed via HTML: Both Google and Bing use page loading speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on a page’s code and filesize.
21. Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
22. Rel=Canonical: When used properly, use of this tag may prevent Google from considering pages duplicate content.
23. Page Loading Speed via Chrome: Google may also use Chrome user data to get a better handle on a page’s loading time as this takes into account server speed, CDN usage and other non HTML-related site speed signals.
24. Image Optimization: Images on-page send search engines important relevancy signals through their file name, alt text, title, description and caption.
25. Recency of Content Updates: Google Caffeine update favors recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
google results date
26. Magnitude of Content Updates: The significance of edits and changes is also a freshness factor. Adding or removing entire sections is a more significant update than switching around the order of a few words.
27. Historical Updates Page Updates: How often has the page been updated over time? Daily, weekly, every 5-years? Frequency of page updates also play a role in freshness.
28. Keyword Prominence: Having a keyword appear in the first 100-words of a page’s content appears to be a significant relevancy signal.
29. Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. Moz’s panel agrees:
H2 Moz Image
30. Keyword Word Order: An exact match of a searcher’s keyword in a page’s content will generally rank better than the same keyword phrase in a different order. For example: consider a search for: “cat shaving techniques”. A page optimized for the phrase “cat shaving techniques” will rank better than a page optimized for “techniques for shaving a cat”. This is a good illustration of why keyword research is really, really important.
31. Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google.
32. Outbound Link Theme: According to Moz, search engines may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.
33. Grammar and Spelling: Proper grammar and spelling  is a quality signal, although Cutts gave mixed messages in 2011 on whether or not this was important.
34. Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well as the original or end up in their Supplemental Index.
35. Helpful Supplementary Content: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.
36. Number of Outbound Links: Too many dofollow OBLs may “leak” PageRank, which can hurt that page’s rankings.
37. Multimedia: Images, videos and other multimedia elements may act as a content quality signal.
38. Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site.
39. Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PR.
40. Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
41. Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:
Google Reading Level
But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.
42. Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site”.
43. HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that WC3 validation is a weak quality signal.
44. Page Host’s Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.
45. Page’s PageRank: Not perfectly correlated. But in general higher PR pages tend to rank better than low PR pages.
46. URL Length: Search Engine Journal notes that excessively long URLs may hurt search visibility.
47. URL Path: A page closer to the homepage may get a slight authority boost.
48. Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.
49. Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category should get a relevancy boost compared to a page that’s filed under an unrelated or less related category.
50. WordPress Tags: Tags are WordPress-specific relevancy signal.  According to

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other”

51. Keyword in URL: Another important relevancy signal.
52. URL String:  The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:
google url strings
53. References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”. However, Google has denied that they use external links as a ranking signal.
54. Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.
55. Priority of Page in Sitemap: The priority a page is given via the sitemap.xml file may influence ranking.
56. Too Many Outbound Links: Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content”

57. Quantity of Other Keywords Page Ranks For: If the page ranks for several other keywords it may give Google an internal sign of quality.
58. Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.
59. User Friendly Layout: Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible”

60. Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains.
61. Useful Content:  As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

Site-Level Factors

Site Level 62. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for sites that don’t bring anything new or useful to the table, especially thin affiliate sites.
63. Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Supposed bonus if your contact information matches your whois info.
64. Domain Trust/TrustRank: Site trust — measured by how many links away your site is from highly-trusted seed sites — is a massively important ranking factor. You can read more about TrustRank here.
65. Site Architecture: A well put-together site architecture (especially a silo structure) helps Google thematically organize your content.
66. Site Updates: How often a site is updated — and especially when new content is added to the site — is a site-wide freshness factor.
67. Number of Pages: The number of pages a site has is a weak sign of authority. At the very least a large site helps distinguish it from thin affiliate sites.
68. Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility.
69. Site Uptime: Lots of downtime from site maintenance or server issues may hurt your ranking (and can even result in deindexing if not corrected).
70. Server Location: Server location may influence where your site ranks in different geographical regions. Especially important for geo-specific searches.
71. SSL Certificate:  Google has confirmed that they index SSL certificates and that they use HTTPS as a ranking signal.
72. Terms of Service and Privacy Pages: These two pages help tell Google that a site is a trustworthy member of the internet.
73. Duplicate Meta Information On-Site: Duplicate meta information across your site may bring down all of your page’s visibility.
74. Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:
breadcrumbs navigation
Both and Ethical SEO Consulting claim that this set-up may be a ranking factor.
75. Mobile Optimized: Google’s official stance on mobile is to create a responsive site. It’s likely that responsive sites get an edge in searches from a mobile device. In fact, they now add “Mobile friendly” tags to sites that display well on mobile devices. Google also started penalizing sites in Mobile search that aren’t mobile friendly
76. YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):
youtube results
Video Tutorial:Advanced YouTube SEO Secrets
77. Site Usability: A site that’s difficult to use or to navigate can hurt ranking by reducing time on site, pages viewed and bounce rate. This may be an independent algorithmic factor gleaned from massive amounts of user data.
78. Use of Google Analytics and Google Webmaster Tools: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rank by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.).
79. User reviews/Site reputation: A site’s on review sites like and likely play an important role in the algorithm. Google even posted a rarely candid outline of their approach to user reviews after an eyeglass site was caught ripping off customers in an effort to get backlinks.

Backlink Factors

Backlink Factors 80. Linking Domain Age: Backlinks from aged domains may be more powerful than new domains.
81. # of Linking Root Domains: The number of referring domains is one of the most important ranking factors in Google’s algorithm, as you can see from this chart from Moz (bottom axis is SERP position):
Linking Roor Domains 82. # of Links from Separate C-Class IPs: Links from separate class-c IP addresses suggest a wider breadth of sites linking to you.
83. # of Linking Pages: The total number of linking pages — even if some are on the same domain — is a ranking factor.
84. Alt Tag (for Image Links): Alt text is an image’s version of anchor text.
85. Links from .edu or .gov Domains: Matt Cutts has stated that TLD doesn’t factor into a site’s importance. However, that doesn’t stop SEOs from thinking that there’s a special place in the algo for .gov and .edu TLDs.
86. Authority of Linking Page: The authority (PageRank) of the referring page is an extremely important ranking factor.
87. Authority of Linking Domain: The referring domain’s authority may play an independent role in a link’s importance (ie. a PR2 page link from a site with a homepage PR3  may be worth less than a PR2 page link from PR8
88. Links From Competitors: Links from other pages ranking in the same SERP may be more valuable for a page’s rank for that particular keyword.
89. Social Shares of Referring Page: The amount of page-level social shares may influence the link’s value.
90. Links from Bad Neighborhoods: Links from “bad neighborhoods” may hurt your site.
91. Guest Posts: Although guest posting can be part of a white hat SEO campaign, links coming from guest posts — especially in an author bio area — may not be as valuable as a contextual link on the same page.
92. Links to Homepage Domain that Page Sits On: Links to a referring page’s homepage may play special importance in evaluating a site’s — and therefore a link’s — weight.
93. Nofollow Links: One of the most controversial topics in SEO. Google’s official word on the matter is:

“In general, we don’t follow them.”

Which suggests that they do…at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.
94. Diversity of Link Types: Having an unnaturally large percentage of your links come from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.
95. “Sponsored Links” Or Other Words Around Link: Words like “sponsors”, “link partners” and “sponsored links” may decrease a link’s value.
96. Contextual Links: Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.
contextual backlink A good example of contextual links are backlinks from guestographics.
97. Excessive 301 Redirects to Page: Links coming from 301 redirects dilute some (or even all) PR, according to a Webmaster Help Video.
98. Backlink Anchor Text: As noted in this description of Google’s original algorithm:

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and likely a webspam signal). But it still sends a strong relevancy signal in small doses.
99. Internal Link Anchor Text: Internal link anchor text is another relevancy signal, although probably weighed differently than backlink anchor text.
100. Link Title Attribution: The link title (the text that appears when you hover over a link) is also used as a weak relevancy signals.
101. Country TLD of Referring Domain: Getting links from country-specific top level domain extensions (.de, .cn, may help you rank better in that country.
102. Link Location In Content: Links in the beginning of a piece of content carry slightly more weight than links placed at the end of the content.
103. Link Location on Page: Where a link appears on a page is important. Generally, links embedded in a page’s content are more powerful than links in the footer or sidebar area.
104. Linking Domain Relevancy: A link from site in a similar niche is significantly more powerful than a link from a completely unrelated site. That’s why any effective SEO strategy today focuses on obtaining relevant links.
105. Page Level Relevancy:  The Hilltop Algorithm states that link from a page that’s closely tied to page’s content is more powerful than a link from an unrelated page.
106. Text Around Link Sentiment: Google has probably figured out whether or not a link to your site is a recommendation or part of a negative review. Links with positive sentiments around them likely carry more weight.
107. Keyword in Title: Google gives extra love to links on pages that contain your page’s keyword in the title (“Experts linking to experts”.)
108. Positive Link Velocity: A site with positive link velocity usually gets a SERP boost.
109. Negative Link Velocity: Negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.
110. Links from “Hub” Pages: Aaron Wall claims that getting links from pages that are considered top resources (or hubs) on a certain topic are given special treatment.
111. Link from Authority Sites: A link from a site considered an “authority site” likely pass more juice than a link from a small, microniche site.
112. Linked to as Wikipedia Source: Although the links are nofollow, many think that getting a link from Wikipedia gives you a little added trust and authority in the eyes of search engines.
113. Co-Occurrences: The words that tend to appear around your backlinks helps tell Google what that page is about.
114. Backlink Age: According to a Google patent, older links have more ranking power than newly minted backlinks.
115. Links from Real Sites vs. Splogs: Due to the proliferation of blog networks, Google probably gives more weight to links coming from “real sites” than from fake blogs. They likely use brand and user-interaction signals to distinguish between the two.
116. Natural Link Profile: A site with a “natural” link profile is going to rank highly and be more durable to updates.
117. Reciprocal Links: Google’s Link Schemes page lists “Excessive link exchanging” as a link scheme to avoid.
118. User Generated Content Links: Google is able to identify links generated from UGC vs. the actual site owner. For example, they know that a link from the official blog at is very different than a link from
119. Links from 301: Links from 301 redirects may lose a little bit of juice compared to a direct link. However, Matt Cutts says that a 301 is similar to a direct link.
120. Microformats: Pages that support microformats may rank above pages without it. This may be a direct boost or the fact that pages with microformatting have a higher SERP CTR:
microformats 121. DMOZ Listed: Many believe that Google gives DMOZ listed sites a little extra trust.
122. TrustRank of Linking Site: The trustworthiness of the site linking to you determines how much “TrustRank” gets passed onto you.
123. Number of Outbound Links on Page: PageRank is finite. A link on a page with hundreds of OBLs passes less PR than a page with only a few OBLs.
124. Forum Profile Links: Because of industrial-level spamming, Google may significantly devalue links from forum profiles.
125. Word Count of Linking Content: A link from a 1000-word post is more valuable than a link inside of  a 25-word snippet.
126. Quality of Linking Content: Links from poorly written or spun content don’t pass as much value as links from well-written, multimedia-enhanced content.
127. Sitewide Links: Matt Cutts has confirmed that sitewide links are “compressed” to count as a single link.
Video Tutorial:My Go-To Link Building Strategy

User Interaction

User Interaction
128. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SERP boost for that particular keyword.
129. Organic CTR for All Keywords: A page’s (or site’s) organic CTR for all keywords is ranks for may be a human-based, user interaction signal.
130. Bounce Rate: Not everyone in SEO agrees bounce rate matters, but it may be a way of Google to use their users as quality testers (pages where people quickly bounce is probably not very good).
131. Direct Traffic: It’s confirmed that Google uses data from Google Chrome to determine whether or not people visit a site (and how often). Sites with lots of direct traffic are likely higher quality than sites that get very little direct traffic.
132. Repeat Traffic: They may also look at whether or not users go back to a page or site after visiting. Sites with repeat visitors may get a Google ranking boost.
133. Blocked Sites: Google has discontinued this feature in Chrome. However, Panda used this feature as a quality signal.
134. Chrome Bookmarks: We know that Google collects Chrome browser usage data. Pages that get bookmarked in Chrome might get a boost.
135. Google Toolbar Data: Search Engine Watch’s Danny Goodwin reports that Google uses toolbar data as a ranking signal. However, besides page loading speed and malware, it’s not known what kind of data they glean from the toolbar.
136. Number of Comments: Pages with lots of comments may be a signal of user-interaction and quality.
137. Dwell Time: Google pays very close attention to “dwell time”: how long people spend on your page when coming from a Google search. This is also sometimes referred to as “long clicks vs short clicks”. If people spend a lot of time on your site, that may be used as a quality signal.

Special Algorithm Rules

Special Algorithm Rules
138. Query Deserves Freshness: Google gives newer pages a boost for certain searches.
139. Query Deserves Diversity: Google may add diversity to a SERP for ambiguous keywords, such as “Ted”, “WWF” or “ruby”.
140. User Browsing History: Sites that you frequently visit while signed into Google get a SERP bump for your searches.
141. User Search History: Search chain influence search results for later searches. For example, if you search for “reviews” then search for “toasters”, Google is more likely to show toaster review sites higher in the SERPs.
142. Geo Targeting: Google gives preference to sites with a local server IP and country-specific domain name extension.
143. Safe Search: Search results with curse words or adult content won’t appear for people with Safe Search turned on.
144. Google+ Circles: Google shows higher results for authors and sites that you’ve added to your Google Plus Circles
145. DMCA Complaints: Google “downranks” pages with DMCA complaints.
146. Domain Diversity: The so-called “Bigfoot Update” supposedly added more domains to each SERP page.
147. Transactional Searches: Google sometimes displays different results for shopping-related keywords, like flight searches.
148. Local Searches: Google often places Google+ Local results above the “normal” organic SERPs.
google local results
149. Google News Box: Certain keywords trigger a Google News box:
google news box
150. Big Brand Preference: After the Vince Update, Google began giving big brands a boost for certain short-tail searches.
151. Shopping Results: Google sometimes displays Google Shopping results in organic SERPs:
Google Shopping
152. Image Results: Google elbows our organic listings for image results for searches commonly used on Google Image Search.
153. Easter Egg Results: Google has a dozen or so Easter Egg results. For example, when you search for “Atari Breakout” in Google image search, the search results turn into a playable game (!).  Shout out to Victor Pan for this one.
154. Single Site Results for Brands: Domain or brand-oriented keywords bring up several results from the same site.
Video Tutorial:5 Advanced Keyword Research Strategies

Social Signals

Social Signals
155. Number of Tweets: Like links, the tweets a page has may influence its rank in Google.
156. Authority of Twitter Users Accounts: It’s likely that Tweets coming from aged, authority Twitter profiles with a ton of followers (like Justin Bieber) have more of an effect than tweets from new, low-influence accounts.
157. Number of Facebook Likes: Although Google can’t see most Facebook accounts, it’s likely they consider the number of Facebook likes a page receives as a weak ranking signal.
158. Facebook Shares: Facebook shares — because they’re more similar to a backlink — may have a stronger influence than Facebook likes.
159. Authority of Facebook User Accounts: As with Twitter, Facebook shares and likes coming from popular Facebook pages may pass more weight.
160. Pinterest Pins: Pinterest is an insanely popular social media account with lots of public data. It’s probably that Google considers Pinterest Pins a social signal.
161. Votes on Social Sharing Sites: It’s possible that Google uses shares at sites like Reddit, Stumbleupon and Digg as another type of social signal.
162. Number of Google+1’s: Although Matt Cutts gone on the record as saying Google+ has “no direct effect” on rankings, it’s hard to believe that they’d ignore their own social network.
163. Authority of Google+ User Accounts: It’s logical that Google would weigh +1’s coming from authoritative accounts more than from accounts without many followers.
164. Known Authorship: In February 2013, Google CEO Eric Schmidt famously claimed:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.”

Although the Google+ authorship program has been shut down, it’s likely Google uses some form of authorship to determine influential content producers online (and give them a boost in rankings).
165. Social Signal Relevancy: Google probably uses relevancy information from the account sharing the content and the text surrounding the link.
166. Site Level Social Signals: Site-wide social signals may increase a site’s overall authority, which will increase search visibility for all of its pages.

Brand Signals

Brand Signals
167. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal.
168. Branded Searches: It’s simple: people search for brands. If people search for your site in Google (ie. “Backlinko twitter”, Backlinko + “ranking factors”), Google likely takes this into consideration when determining a brand.
169. Site Has Facebook Page and Likes: Brands tend to have Facebook pages with lots of likes.
170. Site has Twitter Profile with Followers: Twitter profiles with a lot of followers signals a popular brand.
171. Official Linkedin Company Page: Most real businesses have company Linkedin pages.
172. Employees Listed at Linkedin: Rand Fishkin thinks that having Linkedin profiles that say they work for your company is a brand signal.
173. Legitimacy of Social Media Accounts: A social media account with 10,000 followers and 2 posts is probably interpreted a lot differently than another 10,000-follower strong account with lots of interaction.
174. Brand Mentions on News Sites: Really big brands get mentioned on Google News sites all the time. In fact, some brands even have their own Google News feed on the first page:
google news for brands
175. Co-Citations: Brands get mentioned without getting linked to. Google likely looks at non-hyperlinked brand mentions as a brand signal.
176. Number of RSS Subscribers: Considering that Google owns the popular Feedburner RSS service, it makes sense that they would look at RSS Subscriber data as a popularity/brand signal.
177. Brick and Mortar Location With Google+ Local Listing: Real businesses have offices. It’s possible that Google fishes for location-data to determine whether or not a site is a big brand.
178. Website is Tax Paying Business: Moz reports that Google may look at whether or not a site is associated with a tax-paying business.

On-Site WebSpam Factors

On Site Webspam
179. Panda Penalty: Sites with low-quality content (particularly content farms) are less visible in search after getting hit by a Panda penalty.
180. Links to Bad Neighborhoods: Linking out to “bad neighborhoods” — like pharmacy or payday loan sites — may hurt your search visibility.
181. Redirects: Sneaky redirects is a big no-no. If caught, it can get a site not just penalized, but de-indexed.
182. Popups or Distracting Ads: The official Google Rater Guidelines Document says that popups and distracting ads is a sign of a low-quality site.
183. Site Over-Optimization: Includes on-page factors like keyword stuffing, header tag stuffing, excessive keyword decoration.
184. Page Over-Optimization: Many people report that — unlike Panda — Penguin targets individual page (and even then just for certain keywords).
185. Ads Above the Fold: The “Page Layout Algorithm” penalizes sites with lots of ads (and not much content) above the fold.
186. Hiding Affiliate Links: Going too far when trying to hide affiliate links (especially with cloaking) can bring on a penalty.
187. Affiliate Sites: It’s no secret that Google isn’t the biggest fan of affiliates. And many think that sites that monetize with affiliate links are put under extra scrutiny.
188. Autogenerated Content: Google isn’t a big fan of autogenerated content. If they suspect that your site’s pumping out computer-generated content, it could result in a penalty or de-indexing.
189. Excess PageRank Sculpting: Going too far with PageRank sculpting — by nofollowing all outbound links or most internal links — may be a sign of gaming the system.
190. IP Address Flagged as Spam: If your server’s IP address is flagged for spam, it may hurt all of the sites on that server.
191. Meta Tag Spamming: Keyword stuffing can also happen in meta tags. If Google thinks you’re adding keywords to your meta tags to game the algo, they may hit your site with a penalty.
Meta Tags

Off Page Webspam Factors

Off Page Webwpam
192. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of phony links.
193. Penguin Penalty: Sites that were hit by Google Penguin are significantly less visible in search.
194. Link Profile with High % of Low Quality Links: Lots of links from sources commonly used by black hat SEOs (like blog comments and forum profiles) may be a sign of gaming the system.
195. Linking Domain Relevancy: The famous analysis by found that sites with an unnaturally high amount of links from unrelated sites were more susceptible to Penguin.
Penguin LDR
196. Unnatural Links Warning: Google sent out thousands of “Google Webmaster Tools notice of detected unnatural links” messages. This usually precedes a ranking drop, although not 100% of the time.
197. Links from the Same Class C IP: Getting an unnatural amount of links from sites on the same server IP may be a sign of blog network link building.
198. “Poison” Anchor Text: Having “poison” anchor text (especially pharmacy keywords) pointed to your site may be a sign of spam or a hacked site. Either way, it can hurt your site’s ranking.
199. Manual Penalty: Google has been known to hand out manual penalties, like in the well-publicized Interflora fiasco.
200. Selling Links: Selling links can definitely impact toolbar PageRank and may hurt your search visibility.
201. Google Sandbox: New sites that get a sudden influx of links are sometimes put in the Google Sandbox, which temporarily limits search visibility.
202. Google Dance: The Google Dance can temporarily shake up rankings. According to a Google Patent, this may be a way for them to determine whether or not a site is trying to game the algorithm.
203. Disavow Tool: Use of the Disavow Tool may remove a manual or algorithmic penalty for sites that were the victims of negative SEO.
204. Reconsideration Request: A successful reconsideration request can lift a penalty.
205. Temporary Link Schemes: Google has (apparently) caught onto people that create — and quickly remove — spammy links. Also know as a temporary link scheme.

“How Can I Use This Information For My Site?”

I created a free step-by-step checklist that you can use to quickly apply the most important information from this post to your site.
The checklist contains the 10 most important ranking factors on this list…
…and super-actionable strategies that you can use to get higher rankings and more traffic.

Tuesday, 23 February 2016

15 Real Estate trends to watch out for this year

The second half of 2014 was full of positive surprises for India’s real estate sector. Important events like banks lowering interest rates, RBI offering incentives for infrastructure financing and creation of real estate investment trusts (Reits) were one-of-its-kind initiatives that real estate developers cheered during last year.

And, the two most remarkable events was unveiling of ‘Make-in-India’ campaign and relaxation of FDI norms in construction sector has also brought in a lot of optimism into the sector, which is most of the times riddled with controversies. 

Now, when we have ushered into 2015, real estate developers and experts believe there could be even more interesting trends that would rule the real estate sector. 

Lets scroll down to know what’s in store for the real estate sector in 2015. 

Residential plots to rule the roost 

Unlike conventional market trends, residential plots are gaining prominence amid property buyers.

Buyers prefer to buy plots for attractive returns in the mid-to-long term horizon. 

This can further be justified by the fact that they are now considering upcoming smart cities, where apartment culture is yet to catch pace.

Also, for the development of these smart cities, smaller areas in the peripheries are being identified. 

As this concept is yet to take off in most areas, plots tend to have become a strong investment option.

South India will gain a lot of traction and here’s why 

Projects with over 1000 units or above are gaining ground in regions like Devanahalli and Hoskote in Bangalore and Old Mahabalipuram Road (OMR) and Grand Southern Trunk Road (GST) in Chennai.  

Interestingly, these projects are situated on the outskirts of the city. 

While availability of land parcels are prompting developers to launch these projects, lack of requisite social infrastructure provisions in the area is fuelling demand for the large projects. 

A few such projects can be spotted in north India as well.

Heritage cities are a next big thing  

The recent initiative by the government to develop various regions as heritage cities will also lead to high realty growth in those cities in the times to come.

The cities to be considered in the 1st phase of development include: Mathura, Amritsar, Ajmer, Varanasi, Vellankani, Kanchipuram and Gaya.

The second phase will include cities such as Puri, Tirupati, Allahabad, Ujjain, Hampi, Rishikesh and Lucknow. While cities like Varanasi, Rishikesh and Lucknow are already seeing considerable realty growth, other cities are likely to join the bandwagon soon.

Industrial corridors to boost infra growth in hinterland 

Cities falling along the major industrial corridors are expected to see immense growth in the coming years.

As each corridor passes through various existing industrial clusters, towns and cities, these are likely to become investment hubs.

Thus, once completed, the real estate growth at India’s hinterlands, connected via these corridors, will be exponential.

Affordable Housing wil be the buzzword 

Affordable housing has become the talk of town ever since BJP, in their manifesto, promised ‘housing for all’ by 2022.

Post the budget, that opened a jackpot for affordable housing with a mammoth budget of Rs 4,000 crore (Rs 40 billion) and tax incentives for home loans, the mission got another facelift. 

In July 2014, RBI also tweaked the definition of affordable houses. As per the changed norms, home loans up to Rs 50,00,000 in metropolitan cities and Rs 40,00,000 in non-metro cities will now come under the purview of affordable housing. 

Moreover, RBI accorded the infrastructure status for affordable housing projects. Cashing on this, realty giants such as Mahindra Lifespaces, Tata Housing, Supertech are launching affordable projects in major metro cities.

Faridabad, an emerging hotspot in NCR 

Faridabad and even greater Faridabad is expected to be the next hotspots in NCR due to the robust connectivity they have with Noida, Gurgaon, Greater Noida and Delhi. 

Greater Faridabad is a newly formed residential and industrial part of the city, and is being developed as a self-sustained sub-city, with malls, wide roads, tall buildings, commercial centres and educational institutions.

There are plans of extending the (Delhi) metro to the city to ease travel between Faridabad and Delhi.

Read more:

Friday, 19 February 2016

5 Reasons for Increase in Demand for Commercial Property in Bangalore

Bangalore known as “the Garden city” as well as “the silicon valley of India” has emerged as goldmine for the Karnataka state. Real estate market is flourishing with the development of residential and commercial projects in and around the city. Investors and NRIs are preferring property in Bangalore for investment purpose. The city is expanding and offering immense opportunities with boom in suburb market.

Many reputed builders are brining luxury ventures to meet the increasing demand for offices and shops in the city. The graph for commercial office space is exponentially increasing due to several factors. Major reasons for steady increase in the demand for commercial properties in Bangalore are as follows:

IT and ITES SEZ: As Bangalore is an electronic city already, many multinational are willing to open their corporate office here. There are numerous IT companies like Wipro, HCL, Convergys, Accenture, Infosys, etc, and still more opening in the area.  Whitefield, Hebbal and Sarjapur have major IT/ITES hub today. Setting up of SEZ in these areas have spurred economic growth in the state. 

Infrastructure: As Government revives the plans for infrastructure growth, real estate developers continue to bring new projects that meet rising demand of property buyers. Presently, 6 metro projects out of the 9 proposed metro plans by Namma are operational. This has tremendously improved connectivity all over the city. You can find many new developments in these areas which are inviting huge investment from across the sectors.

Value Appreciation: As educational, residential and IT hub, commercial property in Bangalore has become most preferred choice for investment. According to experts, investing in Bangalore can yield good return in future.  With industrial and IT development, hopes for higher capital gains have also increased. At present Whitefield, Yelahanka, Indiranagar, Narsapura and various other places offer decent returns.

Increasing Population: Be it soothing climate, skilled professionals, quality education, job opportunities, good work-life balance, Bangalore offers always the best. In addition to this, reverse of brain drain due to increase in opportunities in the place has also led to influx of population here. Constant upgradation of infrastructure and social amenities has been the major growth driver in the city.  The city checks all the points which make it the most preferred city in India for property investments. Real estate in Bangalore offers several commercial projects in Hosur, Whitefield, Sarjapur, Cunninggham Road, Electronic city, Marathahalli etc regions. These new developments are built to the highest standards to ensure fully secure and safe business environment for the increasing IT base as well as the manufacturing sector.

To attract tech savvy customers, these projects are being developed using high end technology. The other attractive features of the newly developed commercial projects are property staff, 100% power backup, multilevel car parking, conference room, CCTV surveillance, smoke detectors & fire alarms in common areas, etc. Current price of commercial shops in Bangalore starts from Rs. 2 Lacs onwards.  If you are planning to buy property or invest in Bangalore then these commercial shops and offices spaces give you best investment options. You can enquire online about commercial projects in Bengaluru through 360 Realtors who have been recently awarded the “Best consultant” for the Year 2015” by Indian Realty Award.